In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.

In "Zombies,” Nike asks,  “Are we watching zombies or are we running today?” (http://www.wk.com)