It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.

 

Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a way to use time zones to skip Friday the 13th entirely. (https://lbbonline.com)