The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the slogan of the action: "Don't take the risk of staring into the face of death. When crossing the street, pay attention to the traffic lights." (https://www.serviceplan.com)