Tags: Industry: AdvertisingCompany: IkeaAgency: Åkestam Holst,Åkestam HolstCountry: SwedenPrize: CannesYear: 2017Creative Concept: AlternativeType of content: CommercialLanguage: EnglishLevel: Product level - ProductTopics: Advertising
IKEA is where life happens. To prove that, they created RETAIL THERAPY simply renaming IKEA’s products as common Google searches about relationship problems in Sweden.
So when people googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue. (http://www.akestamholst.se)