Tags: Industry: AdvertisingAgency: Saatchi SaatchiCountry: ArgentinaPrize: Cannes Lion PrizeYear: 2017Creative Concept: adaptType of content: CommercialLanguage: EnglishLevel: Market level - Changing the placeTopics: Advertising
It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That´s why Andes developed an ambitious project: they used the natural gradient of the Andes mountain range to build a sloping bar. (http://saatchi.com)