Tags: Industry: No ProfitCompany: #RedefineWomenAgency: HostCountry: AustraliaPrize: Australian EffieYear: 2017Creative Concept: FeminismType of content: Video case studyLanguage: EnglishLevel: PositioningTopics: Emotional Marketing
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)