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Say it Tika

Say it Tika

To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori. New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps. (http://fcb.co.nz)

 

Tags: Industry: Search engine
Company: Vodafone
Agency: FCB
Country: New Zealand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Gps
Type of content: Commercial
Language: English
Level: Place
Topics: Street Marketing