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MAIRKETING
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RBS Get Cash
Tags:
Industry:
Advertising
,
Banking
Company:
The Royal Bank of Scotland
Agency:
SapientNitro
Country:
United Kingdom
Prize:
Cannes Lion Prize
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
Topics:
Direct Marketing
Immortal Fans
Tags:
Industry:
Healthcare
,
Sports
Company:
Sport Club Recife
Agency:
Ogilvy Mather
,
Ogilvy Mather Sao Paulo
Country:
Brazil
Prize:
Cannes Lion Prize
,
Fiap
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
Topics:
Emotional Marketing
,
Social Marketing
Friends of the Earth: Tree Concert
Tags:
Industry:
Government
Company:
Bund
Agency:
BBDO
Country:
Germany
Prize:
Clio Awards
,
New York Festival
,
One Show
Year:
2012
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
Topics:
Green Marketing
,
Social Marketing
Prime Television Call Girls
Tags:
Industry:
Television
Agency:
FCB
Country:
New Zealand
Prize:
Cannes Lion Prize
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Marketing mix Level - Social Media
Topics:
Social Media Marketing
Clouds over Cuba
Tags:
Industry:
Government
,
Literature
Company:
JFK Presidential Library
Agency:
The Martin Agency
Country:
Cuba
Prize:
Cannes Lion Prize
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Marketing mix Level - Social Media
Topics:
Political Marketing
,
Social Media Marketing
IBM Smarter Cities
Tags:
Industry:
Banking
Company:
Ibm
Agency:
Ogilvy Mather
,
Ogilvy Mather Paris
Country:
France
Prize:
Cannes Lion Prize
Year:
2013
Creative Concept:
Sharing
,
Useful purpose
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the occasion
,
Marketing mix Level - Social Media
Topics:
Service Marketing
,
Social Marketing
Imaginary Toys
Tags:
Industry:
No Profit
Company:
Pao dos Pobres
Agency:
DDB
Country:
Brazil
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
Topics:
Emotional Marketing
,
Social Marketing
Rak'n'Roll Records - a charity record label
Tags:
Industry:
Healthcare
,
Music
Company:
Rak'n'Roll Records
Agency:
180heartbeats+Jung von Matt Warsaw
Country:
Poland
Prize:
Cannes Lion Prize
,
Epica Award
,
Eurobest
,
Golden Drum
,
The A-List Hollywood Awards
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the need
,
Market level - Changing the target
Topics:
Social Marketing
Burger King Anti Preroll
Tags:
Industry:
Food
Company:
Burger King
Agency:
BBDO
,
Colenso BBDO Auckland
,
Flying Fish
Country:
New Zealand
Prize:
Spikes Asia
Year:
2014
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
,
Marketing mix Level - Social Media
Topics:
Brand Marketing
,
Social Media Marketing
,
Viral Marketing
7 DAYS OF RAIN
Tags:
Industry:
Fashion
Agency:
SMFB
Country:
Norway
Prize:
Epica Award
Year:
2013
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
,
Market level - Changing the need
Topics:
Brand Marketing
,
Viral Marketing
Altro...
Swedens Largest Energy Experiment
Melbourne Remote Control Tourist
The gap in the market
Dill Restaurant Lidl
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