Steve Jobs

Country

Creative Concept

Topics

Biography

Steven Paul Jobs was an American entrepreneur, marketer and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies."

Jobs cofounded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, a year later, the Macintosh. He played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market.

Ideabase

Tags: Industry: Advertising,Computer,Telecommunication

Company: Apple

Country: United States,Worldwide

Creative Concept: Alternative,Blu Ocean,Support

Language: English

Topics: Advertising,Brand Marketing,Digital Marketing,Emotional Marketing,Event Marketing,Marketing innovation,Entrepreneurship

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Steve Jobs' 2005 Stanford Commencement Address

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life's setbacks -- including death itself -- at the university's 114th Commencement on June 12, 2005.