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Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Tags: Industry: Government
Company: Water is Life
Agency: DDB
Country: Kenya
Prize: One Show
Year: 2013
Creative Concept: Emotion
Type of content: Video case study
Language: English
Level: Marketing mix level - Direct marketing
Topics: Emotional Marketing
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