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Max's favourites
Total: 38 results found.
Tag: Level:Market level - Changing the need
Rice Code
Rice Code This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)  
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies. At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Hope
El Comité Internacional de la Cruz Roja (ICRC) trabaja para concienciar sobre esta causa. La idea es muy clara: cada vez que se ataca un hospital, no solo se está acabando con la vida de cientos de médicos y personal sanitario, también con la vida de todas las personas que viven alrededor del hospital y que no pueden ser atendidas. (http://www.srarushmore.com)    
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Nature Represented
Nature Represented aims to create a national & international pro bono network of legal consultancy, as well as judicial support and collaboration in order to demand the compliance of Nature’s Rights in Ecuadorian territory. (http://naturerepresented.com)  
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Premmie Proud
They helped the families of premmie babies transform their approach to sharing the good news. (http://www.bwmdentsu.com)  
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Alien
To promote Volkswagen’s longstanding support of independent cinemas,  ‘Alien’ shows Volkswagen’s innovative technology take a starring role as its Hands Free Boot Opening comically breaks the intended suspense. Although perfect for real life, it’s not made for Hollywood…(http://www.adamandeveddb.com)    
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Odds
We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)    
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Break the Barrier
Until confronted with an emergency, people don't understand that knowing first aid can be the difference between life and death. If you're not equipped to deal with an emergency, you're helpless. This blunt ad uses an invisible barrier to dramatise that feeling. A mother sees her son in trouble after he hits his head jumping into their swimming pool. She frantically leaps into the pool only to lan ...
The Scarecrow
"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods. The Crow Foods factory is staffed by scarecrows who have been displaced from their ...
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Dew Bottle Tool
Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle To ...
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The Bible of Barbecue
The Bible of Barbecue  A beautiful book that you can keep on your shelf or tear to pieces to make the perfect barbecue.
End Marmite Neglect
End Marmite Neglect In a bid to remind people to dig out their forgotten Marmite jars and put them on their kitchen tables again we launched the multi-media ‘Love it. Hate it. Just don't forget it.’ campaign. Featuring Marmite Rescue Teams around the country saving neglected jars of Marmite from people’s cupboards, the TV ad spoofed animal-rescue style documentaries and features a voiceover ...
Freshness stamp
  Freshness stamp Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)    
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living with lag - an oculus rift experiment
living with lag - an oculus rift experiment The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se) Reference: http://livingwithlag.com/  
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Rak'n'Roll Records - a charity record label
Rak'n'Roll Records - a charity record label Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
7 DAYS OF RAIN
7 DAYS OF RAIN 7 Days in Rain is a unique experiment to confirm that GEOX Amphibiox really are the next generation of urban waterproof shoes. To prove this we let one man live for seven days in nonstop rain... in sunny Barcelona! A specially built personal cloud was made to keep our test subject in constant rain and each day was set out to replicate real life events; a day as a tourist, workin ...
Swedens Largest Energy Experiment
Swedens Largest Energy Experiment E.ON one of the Sweden largest energy providers created one of the Sweden largest energy saving experiment. They recruited 10000 participants and gave them a mobile app and connected to their home that monitors their electricity consumption in real time. In course of one year they visualize their energy consumption in five different ways. They also built a large ...
Melbourne Remote Control Tourist
Melbourne Remote Control Tourist Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
The gap in the market
The gap in the market
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Dill Restaurant Lidl
Dill Restaurant Lidl Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all  ...
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