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Catch the Oreo - New AR App from Oreo: Catch the Oreo - New AR App from Oreo Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)

Tags: Industry: Food

Company: Oreo

Agency: Adtomic

Country: Denmark

Year: 2013

Creative Concept: Game,interaction

Type of content: Video case study

Language: English

Topics: Segmentation

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Game
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Graphic computer
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Hope
Ice Cream
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Inside a car
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Invisible
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Knife
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Replacement of Mechanical System
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Rushing Through
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School
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Transformation of Properties
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Useful purpose
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Virtual reality
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