Lifebuoy Handle on Hygiene
Lifebuoy, creators of the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. ‘Handle on Hygiene’ is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteri ...
