The Economist targeted a broad new demographic: ‘Progressives’ who are aware of the brand but don’t see it as a natural destination for consuming their news and current affairs. As The Economist’s writing is astoundingly irreverent and diverse, our job was to deliver a true taste of the articles via a series of provocative digital banners in unexpected places. Then offer more bite-sized and flexib ...
The People's Car Project
Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the 'People's Car'. With increased competition and falling market share, they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. We call ...
AUDI GPS - Geopositioned Stories
Audi GPS: Geopositioned Stories, the first GPS designed for losing yourself. To celebrate its birthday, customers were given the experience to drive around an open-air museum: Over 400 km and 480 minutes of narrated routes for getting carried away throughout cities all around Spain to listen from their vehicle. A mailing was sent out along with a person ...
The First Email Test Drive
Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
Skoda - Change My Car
We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
HP's ePrint Live Cannes Case Study Video
A two hour live streamed comedy show and video series on YouTube and Facebook, with skits based on viewer suggestions sent in via ePrint, technology that allows you to print using a mobile device. Anticipation was driven by live event, media relations, and social influencer campaign. (https://www.youtube.com/)
