Apotek - Blowing in the wind
This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campa ...
IKEA is where life happens. To prove that, they created RETAIL THERAPY simply renaming IKEA’s products as common Google searches about relationship problems in Sweden. So when people googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue. (http://www.akesta ...