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The Peoples Beer: Several years after launch we believe BRB is still the world’s only successful beer launched with a digitally led campaign.(https://www.youtube.com)

Tags: Industry: Beverage

Company: Boundary Road Brewery

Agency: Barnes, Catmur Friends Dentsu

Country: New Zealand

Prize: EFFIE AWARDS

Year: 2016

Creative Concept: Customization,Testimonial

Type of content: Video case study

Language: English

Level: Market level - Changing the activity

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