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Creative Concept
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Total: 2 results found.
Tag: Creative Concept:Friend
Puma Social
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
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The Coca Cola Friendship
The Coca Cola Friendship