Every year HomePro's main media is a poster and sign-board with one side an advertising benefit. After the posters have served their time the government destroys them all. BBDO Bangkok came up with the idea to give them another use, knowing that many Thais fix their shelters with sign-boards. They decided to dedicate the other side of the sign-board to make their life better. Besides keeping them sheltered from the rain, the other side of the sign-board helps them to have a real home. The sign-boards become even more useful and give people a hope for a better life. (http://www.campaignbriefasia.com/)