Tags: Industry: Advertising,AutomotiveCompany: VolkswagenCountry: BrazilYear: 2011Language: EnglishTopics: Social Media Marketing
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)