Åhlens Shot It Got It, coupons on Instagram - CASE STUDY

To spread the word about Åhléns’ summer collection to a younger audience, they created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. (http://www.eurobest.com/