Tags: Industry: Advertising,No ProfitCompany: Amnesty InternationalAgency: Lowe,Lowe Ginkgo MontevideoCountry: UruguayPrize: Ad Stars Awards,Cannes Lion PrizeYear: 2013Language: EnglishTopics: Emotional Marketing
In the midst of the presidential campaign, we put the issue of “Missing Persons” on the agenda of the media, giving each candidate Portraits against forgetting. Photographs of people who are still missing since the military dictatorship. Within seconds of being exposed to the light the pictures faded and a message appeared, claiming that the search must go on. This action was repeated in several countries commemorating the International Day of the Disappeared. (http://www.loweginkgo.com/)