Tags: Industry: Healthcare,No ProfitCompany: CelemAgency: DDBCountry: SpainPrize: Cannes Lion Prize,Eurobest,London International AwardsYear: 2014Language: English,SpanishTopics: Social Marketing
CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency that demonstrated what would happen if a more restrictive anti-abortion law passed. The current law allows unrestricted access to abortion during the first 14 weeks of pregnancy, with an extension to 22 weeks in cases of “serious risks to life or health of the mother or fetus.” Last year, the government of prime minister Mariano Rajoy, under the pressure from the Catholic Church, started to work to increase restrictions on abortion even further, making abortion completely illegal “except in the case of rape or if there is a serious risk to the mother’s health.” (http://osocio.org/)