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TNT's Mob City Twitter Script

TNT's Mob City Twitter Script

TNT's Mob City Twitter Script

Deutsch New York created Twitter Script to debut the primer of TNT's show Mob City. To get people to tune in to the premier they made the first television show to be adapted on twitter. For three days before it aired every word of pilot episode script was tweeted.

 

Tags: Industry: Television
Agency: Deutsch New York
Prize: Cannes Lion Prize
Year: 2014
Creative Concept: Segmentation,Twitter
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Social Media Marketing, Viral Marketing