Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

The World's Biggest Hug

The World's Biggest Hug

The World's Biggest Hug

Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement

Tags: Industry: Government
Agency: Monumenta
Country: Brazil
Prize: Cannes Lion Prize
Year: 2011
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Emotional Marketing, Social Marketing