CARDBOARD Google - Cannes Lions 2015 Winners

This creation has two parts: a cardboard view master, and a smartphone app. How it works is that you insert your smartphone into the cardboard view master, as pictured above. Through the app you can choose what to view – a Google map version of Paris, for example – and you will see that view as immersively as if you were standing there. In other words, you will enjoy a virtual reality of that place. (http://digitlab.co.za/)