Tags: Industry: No ProfitCompany: AdcouncilAgency: RGACountry: United StatesPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Social Marketing
The idea behind the campaign was to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. (http://www.rga.com)