Tags: Industry: No ProfitCompany: Colombia's Ministry Of EnvironmentAgency: Geometry Global,Geometry Global BogotaCountry: ColombiaPrize: Cannes Lion PrizeYear: 2015Language: English,SpanishTopics: Marketing innovation
In the Caribbean, Lionfish were eating crucial species that were endangering the livelihood of local fisherman. In an effort to control the control the population and capture the poisonous fish for sale, using recycled materials that cut costs by over 96%. (http://www.marketwired.com)