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                        Max's favourites

                          MINI / SPCA "Driving Dogs"

                          MINI / SPCA "Driving Dogs"

                          MINI / SPCA "Driving Dogs"

                          Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)

                           

                          Tags: Industry: Automotive
                          Company: Mini
                          Agency: FCB
                          Country: New Zealand
                          Prize: Cannes Lion Prize,London International Awards,One Show,Spikes Asia
                          Year: 2013
                          Type of content: Video case study
                          Language: English
                          Topics: Social Marketing

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