Tags: Industry: HealthcareCompany: OwletAgency: RGACountry: United StatesPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Viral Marketing
No one is more concerned with health than the mother of an infant, and with the rising availability of wrist-worn fitness tracking devices, it only makes sense that a baby-sized health tracker would pop up. Owlet is an ankle-worn health tracking device for your baby, with an accompanying app that gives you a readout on your little bundle of joy’s health at any time. (http://techcrunch.com)