Tags: Industry: Public awarenessCompany: BRAND COLLECTIVEAgency: Memac Ogilvy Label TunisCountry: TunisiaPrize: Cannes Lion PrizeYear: 2011Type of content: Video case studyLanguage: EnglishTopics: Social Marketing
Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. The advertising industry, like many others, was completely stuck. We needed to find a way to encourage the people to get back to work and start rebuilding the country we had all fought for.(www.memacogilvy.com)