Tags: Industry: No ProfitCompany: War ChildPrize: Caples AwardsYear: 2017Creative Concept: familyType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activityTopics: Emotional Marketing
The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://massivemusic.com)