Tags: Industry: AdvertisingCompany: NetflixAgency: AlmaCountry: United StatesPrize: CannesYear: 2017Creative Concept: InvolvementType of content: CommercialLanguage: EnglishLevel: Marketing mix level - Direct marketingTopics: Brand Marketing
When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it gave us an idea to promote Season 2 of the show. The stars of the show became the tutors in these Spanish lessons, teaching fans the phrases you don’t exactly learn in grammar school. (http://almaad.com)