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Bar 45

It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º.  That’s how you’ll get the head of the beer just right. That´s why Andes developed an ambitious project: they used the natural gradient of the Andes mountain range to build a sloping bar. (http://saatchi.com)

 

Tags: Industry: Advertising
Agency: Saatchi Saatchi
Country: Argentina
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: adapt
Type of content: Commercial
Language: English
Level: Market level - Changing the place
Topics: Advertising