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Cerca Ideabase

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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

AAMI Smartplates

AAMI Smartplates
Tags: Industry: Insurance
Company: AAMI
Agency: Ogilvy Mather
Country: Australia
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Safety
Type of content: Research
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation

The Cookbook You Can Cook

The Cookbook You Can Cook
Tags: Industry: Food
Company: Stouffer
Agency: Wing
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Matrioska
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Creativity

The Riderless Bike

The Riderless Bike
Tags: Industry: No Profit
Company: Steve Waugh Foundation
Agency: Havas
Country: Australia
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Game
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Fundraising

Survivor Sales Agent

Survivor Sales Agent
Tags: Industry: Automotive
Company: Volvo
Agency: Saatchi Saatchi
Country: United States
Prize: Cannes Lion Prize,Warc Prize
Year: 2017
Creative Concept: Reality
Type of content: Commercial
Language: English
Level: Marketing mix level Public relations
Topics: Brand Marketing

Magenta Unleashed

Magenta Unleashed
Tags: Industry: Telecommunication
Company: Magenta
Agency: Saatchi Saatchi
Country: Germany
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Digitalizing
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Predict to Prevent

Predict to Prevent
Tags: Industry: No Profit
Company: Samsung Group
Agency: BBDO Asia
Country: Thailand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Safety
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing

Project 84

Project 84
Tags: Industry: No Profit
Company: Campaign Against Living Miserably
Agency: ALMAPBBDO
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Memory
Type of content: Video case study
Language: English
Level: Interception campaign
Topics: Emotional Marketing

The Neymarless Sponsorship

The Neymarless Sponsorship
Tags: Industry: Sports
Company: CBF
Agency: ALMAP BBDO Brazil
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Alternative
Type of content: Commercial
Language: English,Portuguese
Level: Market level - Changing the activity
Topics: Brand Marketing

The Nest Address

The Nest Address
Tags: Industry: No Profit
Company: Enel
Agency: Publicis
Country: Romania
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Satellite transmission
Type of content: Research
Language: English
Level: Marketing mix Level - Social Media
Topics: Street Marketing

SelfieSTIX

SelfieSTIX
Tags: Industry: Advertising
Company: Pedigree
Agency: Colenso BBDO
Country: New Zealand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Technology
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing

ATM's That Listen

ATM's That Listen
Tags: Industry: Banking
Company: Commonwealth Bank
Agency: MC Saatchi
Country: Australia
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Quiz
Type of content: Research
Language: English
Level: Market level - Changing the activity
Topics: Service Marketing

Say it Tika

Say it Tika
Tags: Industry: Search engine
Company: Vodafone
Agency: FCB
Country: New Zealand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Gps
Type of content: Commercial
Language: English
Level: Place
Topics: Street Marketing
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