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Tag:
Company:Jc Decaux
The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)
Tags:
Industry:
No Profit
Company:
Jc Decaux
Agency:
YR
,
YR
Country:
Brazil
Prize:
Cannes Lion Prize
Year:
2018
Creative Concept:
Inside a car
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the activity
Topics:
Brand Marketing