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Company:Smart Communications
Smart TXTBKS
Smart TXTBKS Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013. Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)
Tags:
Industry:
Telecommunication
Company:
Smart Communications
Agency:
DDB
Country:
Philippines
Prize:
DAD Awards
Year:
2013
Type of content:
Video case study
Language:
English
Topics:
Emotional Marketing