Rexona - Bad Timing
Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Nescafe 3 in1
When a brand wanted to get love from the people, it decided to champion a long term digital platform to create controversial conversations over coffee.
Unilever OMO THE FLYING EYE TEST
OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
