#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, "There's only one real fix. Spay or neuter your pet. (https://www.sfspca.org/)
