The Carphone Warehouse Google Mobile Ads Case Study
In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental.
Link full case Carphone Warehouse
ADWORDS
From Wikipedia, the free encyclopedia
(Redirected from Google AdWords)
Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query, or it displays it on their partner websites. The choice and placement of the ads is based in part on a proprietary determin ...
Google Search
From Wikipedia, the free encyclopedia
Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web,[4] handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% marke ...
Pay for placement (P4P)
Paid Search
When a searcher enters a query on Baidu, he/she will get a list of natural search results ranked by relevance with several relevant text advertisements alongside or above those results. This type of paid search advertising on the search result page is Baidu's P4P (Pay for Placement) product.
The following screenshot shows paid search ads w ...
