Tags: Industry: FurnitureCompany: IkeaAgency: Mother LondonCountry: United KingdomPrize: British Arrows Awards,Cannes Lion Prize,Ciclope USEurope,DAD Awards,Eurobest,New York FestivalYear: 2015Language: EnglishTopics: Brand Marketing
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com)
Reference: http://www.ikea.com