Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

The Hamster Stunt: Charlie the Hero

The Hamster Stunt: Charlie the Hero

The Hamster Stunt: Charlie the Hero

A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)

Tags: Industry: Automotive
Company: Volvo
Agency: Forsman Bodenfors
Country: Sweden
Prize: Clio Awards,Epica Award,London International Awards,New York Festival,One Show
Year: 2013
Creative Concept: Partial or Excessive Action
Type of content: Video case study
Language: English
Level: Market level - Changing the activity