The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
Cocio Summer Shake
We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experi ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
McDonald's: Surprise Alarm
Set your alarm for the morning, or set it for the evening! McDonald's® Surprise Alarm App will reward you at any time of the day. (https://www.mcdonalds.com)
McDonald's - Fruit Match
For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad
McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
