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Prize:Art Directors Annual Awards
Nike Livestrong - The Chalkbot
Nike Livestrong - The Chalkbot The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Tags:
Industry:
Shoes
,
Sports
Company:
Nike
Agency:
Wieden Kennedy
,
Wieden + Kennedy Portland
Country:
United States
Prize:
Art Directors Annual Awards
,
Cannes Lion Prize
,
One Show
Year:
2009
Creative Concept:
Story Telling
Type of content:
Video case study
Language:
English
Level:
Positioning
Topics:
Emotional Marketing