Radio recorded in the trunk
To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
The Story of M-Pesa
This 6-minute animation tells the story of how M-PESA, the popular mobile money transfer program, came to be in Kenya. It's narrated by Michael Joseph, the managing director of mobile money at Vodafone and the program's founder. The animation was produced as part of a series of online courses designed and delivered by the USAID Mobile Solutions Team, QED, and TechChange, a DC ...
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Obama Presidential Campaign
Barack Obama election work hailed for mix of new media, community and TV advertising at Cannes Lions awards. The campaign that drove Barack Obama to victory in the US presidential election has claimed two top awards at the Cannes Lions International Advertising Awards. (http://www.theguardian.com)
Coca-Cola Velcro Billboard
The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
T-Mobile brought karaoke out of the traditional pub circuit we know and love and onto an altogether grander stage - London's Trafalgar Square. 13,500 people, including special guest star Pink, sang their hearts out to karaoke classics from “Hey Jude” to “A Little Piece of My Heart”, creating a truly unique, memorable moment that everyone wanted to share in. (http://saatchi.co.uk) ...
KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...
Casinó Di Venezia - Keep Playing
Abbiamo trasformato due nastri bagagli dell'aeroporto Marco Polo di Venezia in gigantesche roulette. I passeggeri hanno potuto scommettere su quale numero il loro bagaglio sarebbe stato riconsegnato. I bagagli in arrivo sul numero 16 (da 1638, anno della fondazione del Casinó di Venezia) hanno vinto istantaneamente un gadget. A tutti i passeggeri sono stati offer ...
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)
The Google Job Experiment
The goal is to get a job working for a top creative director in New York. When Scott Vitrone, Gerry Graf or David Droga Googled themselves, they saw a parsonalized message from me asking for a job. The message linked to my portfolio. (https://dl.dropboxusercontent.com/)
The Concert in a Banner
Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be ...
Philips Carousel for Cinema 21:9 TV - How they did it
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
Operacja:Kapsel - ARG case movie
The Alternate Reality Game allowed users to communicate via online channels including the website forum, Facebook, Twitter and YouTube, blogs and also offline via telephone, mail, etc. This captivating adventure spanned across 2 months and involved thousands of players. We developed the entire concept, produced the film and created the website and social media co ...
You got 30 minutes Domino's Case Study Cannes 2009
Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in half an hour. The company continues to offer the 30 minute guarantee for orders placed in its stores situated in Colombia, India, Vietnam, Mexico and Turkey. (https://en.wikipe ...
True Blood: Revelation
HBO’s True Blood main title is a love letter to the Gothic South. The goal was to make something like none other on television. Avoiding direct vampire references, we sought to translate the show’s larger thematic struggles into seemingly found imagery from the real world. The result is a truly hand-made sequence containing over 65 shots comprised of original d ...
Adidas Rock The Pitch Case Study
As the official sponsor, supplier and licensee of Major League Soccer, adidas launched its U.S. soccer marketing initiative, MLS Represent with a cutting-edge music artist or band from rock, pop, hip-hop, Latin and punk genres to write and record an original song that represents each MLS team and its home city. Team anthems and chants have a longstanding his ...