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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

A Ticket to Visit Mum

A Ticket to Visit Mum
Tags: Industry: Airlines,Travel
Company: British Airways
Agency: Ogilvy Mather
Country: India,United States
Prize: EFFIE AWARDS
Year: 2016
Creative Concept: Emotion,family
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Digital Marketing, Emotional Marketing

Inglorious Fruits and Vegetables

Inglorious Fruits and Vegetables
Tags: Industry: Food
Company: Intermarché
Agency: Marcel Paris
Country: France
Prize: Andy Awards
Year: 2015
Creative Concept: Alternative
Type of content: Video case study
Language: English,French
Level: Market level - Changing the activity
Topics: Brand Marketing

U.S. Navy Project Architeuthis

U.S. Navy Project Architeuthis
Tags: Industry: Government,No Profit
Company: U.S. Armed Forces
Agency: Campbell Ewald
Country: United States,Worldwide
Prize: EFFIE AWARDS,Warc Prize
Year: 2015
Creative Concept: Game
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Direct Marketing

OPSM 'Penny the Pirate' Case Study

OPSM 'Penny the Pirate' Case Study
Tags: Industry: Healthcare,No Profit
Company: OPSM
Agency: Saatchi Saatchi
Country: Australia
Prize: Cannes Lion Prize
Year: 2016
Creative Concept: family,Game
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Porsche Macan 'Blind Trade'

Porsche Macan 'Blind Trade'
Tags: Industry: Automotive
Company: Porsche
Agency: Achtung
Country: United States
Prize: Digital Awards
Year: 2014
Creative Concept: business strategy,Inside a car,Why Alternative
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion
Topics: Brand Marketing

ODF 'The Exchange'

ODF 'The Exchange'
Tags: Industry: Fashion,Healthcare
Company: Organ Donor Foundation
Agency: Native
Country: South Africa
Prize: Digital Awards
Year: 2014
Creative Concept: Sharing
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing

Malmö Hardware Store’s ToolPool

Malmö Hardware Store’s ToolPool
Tags: Industry: Home electronics Home Appliances
Company: Malmö Järnhandel
Agency: Ebola Indutries
Country: Sweden
Prize: Digital Awards
Year: 2014
Creative Concept: Globalization of Markets,Sharing,Social Network
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Loom’s Immersive Retail

Loom’s Immersive Retail
Tags: Industry: Fashion
Company: Loom
Agency: iKineo
Country: South Africa
Prize: Digital Awards
Year: 2014
Creative Concept: corporate strategist
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Advocard 'Angry Germans

Advocard 'Angry Germans
Tags: Industry: Finance
Company: Advocard
Country: Germany
Prize: Digital Awards
Year: 2014,2015
Type of content: Commercial
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing

'EmotionScan'

'EmotionScan'
Tags: Industry: Banking
Company: BNZ
Agency: Colenso BBDO Auckland
Country: New Zealand
Year: 2014
Creative Concept: Emotion
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Fairphone 2

Fairphone 2
Tags: Industry: Consumer Goods
Company: Fairphone
Agency: Seymourpowell
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2016
Creative Concept: Mosaic,Recycle,Technology
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

The Refugee Nation

The Refugee Nation
Tags: Industry: No Profit
Company: The Refugee Nation
Agency: Ogilvy Mather
Country: United States
Prize: Cannes
Year: 2017
Creative Concept: Blu Ocean,Marketing Metaphoria,Testimonial
Type of content: Video case study
Language: English
Topics: Social Marketing
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