With the raise of the peer economy and retail space rent, French online retailer found a clever way to create free temporary stores for their designs and products. (https://activationideas.com)
Mohanbir Sawhney (born 1963 in Kalaikunda, India) is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.
eBay Cannes case study - Havas Worldwide Australia
Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
