The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
During the last presidential election, nearly 10 million Americans faced long lines to cast their ballot. Lower-income and minority voters were disproportionately affected – more likely to experience problems like hours-long waits, fewer voting machines and poll workers, fewer polling places, and more difficulty finding their polling place. Unequal voting access is preventing all voices from being ...
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/
...
sTREEt
In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.
PhotoCity Gameplay Tutorial
PhotoCity is a game for reconstructing the world in 3D out of photos. Players take pictures of building exteriors from all different angles, which are then used to automatically generate 3D models and calculate virtual ownership of the buildings. (http://grail.cs.washington.edu/)
The World Park Interactive Museum @ New York's Central Park
NYC really illustrates the power and potential of QR codes in public programming. World Park turned Central Park into part Easter Egg hunt, part interactive board game through a series of temporary signage installations with cleverly integrated QR codes that take the user’s smartphone to a question relating to the specific location (alo ...
