Samsung Maestros Academy
Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. With the help of Leo Burnett Milan, Samsung created the first-ever digital conservatory called Maestros Academy to foster the next generation of ...
Hornbach Hammer
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. (http://www.dandad.org)
COORDOWN - DEAR FUTURE MOM case study
Il tema scelto è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna prende spunto da un’email che una futura mamma, in attesa di un figlio con sindrome di Dow ...
Fiat Street Evo App
Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid ...
Beer_Gloss_case_history.mp4
San Valentino è una data impossibile da evitare e non fatto per i bevitori di birra, perché i ragazzi sono costretti a uscire con amiche, una cena romantica bere vino e champagne e comprare i regali inutili. Abbiamo lanciato un irresistibile nuovo regalo: le prime lucidalabbra alla birra. In questo modo abbiamo offerto bevitori di birra l'esperienza di marca più diver ...
The Tram Sightseeing App by Västtrafik
People love to complain about public transportation, just like bad weather or taxes. Sometimes there is some truth to the criticism, sometimes it’s unfair. To show that public transportation provider Västtrafik does everything in its power to keep people informed even when things go wrong, they decided to adress a common question when traffic is late. ...
