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Search Ideabase

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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

McDonald's: Track My Maccas

McDonald's: Track My Maccas
Tags: Industry: Food
Company: McDonald's
Agency: DDB
Country: Australia
Prize: Cannes Lion Prize,One Show
Year: 2013
Creative Concept: Gps,Image recognition,Real time,Story Telling
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

MINI / SPCA "Driving Dogs"

MINI / SPCA "Driving Dogs"
Tags: Industry: Automotive
Company: Mini
Agency: FCB
Country: New Zealand
Prize: Cannes Lion Prize,London International Awards,One Show,Spikes Asia
Year: 2013
Type of content: Video case study
Language: English
Topics: Social Marketing

McDonald's Chalkboard Menu

McDonald's Chalkboard Menu
Tags: Industry: Food
Company: McDonald's
Agency: DDB
Country: Poland
Year: 2012
Creative Concept: Chalkboard,Dimension
Type of content: Video case study
Language: English
Topics: Advertising

Lucky Iron Fish: Shape of Health

Lucky Iron Fish: Shape of Health
Tags: Industry: Food,Healthcare
Company: University of Guelph
Agency: Ogilvy Mather,Ogilvy Mather Dubai
Country: United Arab Emirates
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Blu Ocean,InCulture Marketing
Type of content: Video case study
Language: English
Topics: Social Marketing

TRUE WETSUITS BY QUIKSILVER

TRUE WETSUITS BY QUIKSILVER
Tags: Industry: Fashion,Sports
Company: Quiksilver, Inc.
Agency: TBWA
Country: Japan
Prize: Ad Stars Awards,Cannes Lion Prize
Year: 2015
Language: English,Japanese
Topics: Brand Marketing

CITIZEN CHASING HORIZONS

CITIZEN CHASING HORIZONS
Tags: Industry: Fashion,Sports
Company: Citizen Watch Co.
Agency: Wieden Kennedy
Country: Netherlands
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Social Marketing

Rexona - Bad Timing

Rexona - Bad Timing
Tags: Industry: Beauty
Company: Rexona
Agency: Lowe
Country: Viet Nam
Prize: Asian Marketing Effectiveness Award
Year: 2012
Creative Concept: Convert Harm Into Benefit,Game,interaction,Technology
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

Gandul "WHY DON'T YOU COME OVER?"

Gandul "WHY DON'T YOU COME OVER?"
Tags: Industry: Editorial
Company: Gandul
Agency: GMP Bucharest
Country: Romania
Year: 2013
Type of content: Video case study
Language: English
Topics: Global Marketing

Penguin NAVI - Sunshine Aquarium

Penguin NAVI - Sunshine Aquarium
Tags: Industry: Other
Company: Sunshine International Aquarium
Agency: Hakuhodo Tokyo
Country: Japan
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Topics: Creativity

Nescafe 3 in1

Nescafe 3 in1
Tags: Industry: Beverage
Company: Nestle Vietnam
Agency: Lowe,Lowe Vietnam
Country: Viet Nam
Year: 2012
Type of content: Video case study
Language: English
Topics: Brand Marketing

World Wide Maze - Google Chorme

World Wide Maze - Google Chorme
Tags: Industry: Computer
Company: Google Inc.
Agency: PARTY Tokyo
Country: Japan
Prize: Asia Pacific Advertising,Cannes Lion Prize,Spikes Asia
Year: 2013
Creative Concept: Technology
Type of content: Video case study
Language: English
Topics: Brand Marketing

Smart TXTBKS

Smart TXTBKS
Tags: Industry: Telecommunication
Company: Smart Communications
Agency: DDB
Country: Philippines
Prize: DAD Awards
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing
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