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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Who Would You Give A Volvo To?

Who Would You Give A Volvo To?
Tags: Industry: Automotive
Company: Volvo
Agency: Grey
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Comparative Advertising,Inclusion,interaction
Language: English
Level: Interception campaign
Topics: Social Media Marketing

Nazis against Nazis

Nazis against Nazis
Tags: Industry: Other
Company: ZDK Gesellschaft Demokratische Kultur
Agency: Grabarz Partner Hamburg
Country: Germany
Prize: Cannes Lion Prize,DAD Awards,New York Festival,One Show
Year: 2015
Topics: Political Marketing

ACH2O Panasonic

ACH2O Panasonic
Tags: Industry: Beverage,No Profit
Company: Panasonic Corporation
Agency: Grey
Country: Ecuador
Prize: Cannes Lion Prize
Year: 2015
Language: English,Spanish
Topics: Green Marketing

The Future of Makeup

The Future of Makeup
Tags: Industry: Beauty
Company: L'Oreal
Agency: McCann
Country: France
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Digital Marketing

Wall and Chain

Wall and Chain
Tags: Industry: Travel
Company: Airbnb,Airbnb
Agency: VCCP
Country: Germany
Prize: DAD Awards
Year: 2014
Creative Concept: Emotion,Sharing,Traveller
Language: English
Level: Marketing mix level - Advertising
Topics: Emotional Marketing

Blind Trip (Ministry of Transit)

Blind Trip (Ministry of Transit)
Tags: Industry: Airlines,Transport,Travel
Company: Ministry Of Transportation
Agency: Grey
Country: Ecuador
Prize: Cannes Lion Prize
Year: 2015
Language: English,Spanish
Topics: Guerrilla Marketing

#TouchThePickle

#TouchThePickle
Tags: Industry: Advertising,Beauty
Company: Procter Gamble Co.
Agency: BBDO
Country: India
Prize: Cannes Lion Prize
Year: 2014
Language: English,Hindi
Topics: Brand Marketing

ING - Our Heroes Are Back

ING - Our Heroes Are Back
Tags: Industry: Banking,Museum
Company: ING
Agency: JWT Amsterdam
Country: Netherlands
Year: 2013
Creative Concept: Museum,Prank
Type of content: Video case study
Language: English
Level: Market level - Changing the time,Marketing mix level - Direct marketing
Topics: Brand Marketing, Social Media Marketing

Facebook 1914

Facebook 1914
Tags: Industry: Education,Museum
Company: Musée de la Grande Guerre
Agency: DDB
Country: France
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the place,Market level - Changing the time
Topics: Facebook Marketing, Social Media Marketing

Samsung Life Insurance: "Bridge of Life"

Samsung Life Insurance: "Bridge of Life"
Tags: Industry: Telecommunication
Company: Samsung Group
Agency: Cheil
Country: Korea, Democratic People's Republic of
Prize: Clio Awards
Year: 2012
Type of content: Video case study
Language: English
Level: Place
Topics: Brand Marketing, Social Marketing

Small Business Day

Small Business Day
Tags: Industry: Banking
Company: American Express
Agency: Crispin Porter + Bogusky
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the time
Topics: Direct Marketing, Social Media Marketing

A Boy and his atom

A Boy and his atom
Tags: Industry: Computer
Company: Ibm
Agency: Ogilvy Mather,Ogilvy Mather New York
Country: United States
Year: 2013
Creative Concept: Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Direct Marketing
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